How this works
This Market Map shows the companies that match the ideal customer profile (ICP) of DEMO - Fleet telematics vendor. Scoris prepared the market from its company databases: it selected the companies, added financials, staff numbers, contacts and locations, grouped them into segments, and matched your customer list to company registration numbers.
- Data as of
- 2026-09-25
- Source
- Scoris company database
- Countries
- Lithuania, Latvia, Estonia
The map is a snapshot on the date above. Scoris can refresh it later.
What the numbers mean
- Market: the companies in the ICP market for a country and segment. Each company is counted once, in one segment.
- Customers: companies on your customer list that are in the market, plus open prospects moved to Won.
- Open prospects: market companies that are not customers yet. A Declined or Not interested stage does not change this.
- Penetration: customers divided by market. Combined figures add up the counts first; they never average percentages.
- Customers outside ICP: companies on your customer list that are not in the market. They are shown separately and are not counted in any market figure. Many of them can mean that the ICP is too narrow.
- Not yet sized: a country and segment with no market data yet. It is never shown as zero and is not in the totals. A total that leaves out such a market is labelled Partial market.
- Observed turnover: the sum of the known revenue of companies. It is not a market value.
Priority
Scoris sets a priority for each company during preparation (size, fit, growth and similarity to customers). 1 is the top priority; companies without a priority are not prioritised. Priority 1 companies that are not customers have an amber mark. The dashboard does not calculate scores.
Classification
- Size class: the EU SME class (Micro, Small, Medium, Large) as delivered by Scoris.
- Revenue bracket: latest annual turnover in EUR: 0-100k, 100k-500k, 500k-1M, 1M-5M, 5M-10M, 10M-25M, 25M-50M, 50M+. A value on a boundary is in the higher bracket.
- Employee bracket: 1-9, 10-49, 50-249, 250+.
- Missing values are Unknown. They are never counted as zero and always sort last.
Using the dashboard
- The country selector in the header sets the scope for every view: all countries or one.
- Quick filters combine: different filters narrow the list, and several values in one filter widen it. Reset clears the filters of the current view. Headline figures stay full-market totals.
- Each mark in a market field is one company. Hover over a mark or move to it with the arrow keys to see the company; click it or press Enter to open its panel. Escape closes the panel.
- The company panel shows all known details, the segment figures, contact actions and Copy company details.